Good copy doesn't come a la cart—my pre-fixe process will deliver the results you're looking for.

Deeply understanding your audience is the ultimate "hack" to selling with authenticity.

The Process

Tell me about your project!

After you fill out the intake form on my contact page, I'll schedule a short call to discuss your goals, budget, timeline, and we'll find out if we're a good a pairing.

Once we've firmed up your goal and strategy you'll sign my contract and a 50% deposit will hold your time on my calendar.

Discovery

The most important part of the process: discovering who you audience is and perfecting your message for them.

This phase consists of a kick-off call where I'll learn all about your brand. I'll dive head-first into researching about your customer through client interviews, surveys, review mining, and more.

Using your analytics, I'll identify what's working and what's not so I can craft the right message for your ideal customer.

Research

Once I understand your brand, you ideal customer, and how to position your offer to speak directly to the audience you want, I'll go to the "back of the house" or my copy cave to write.

You'll receive specific instructions on how and what to review in your copy so you won't be locked in an unending cycle of revisions.

I'll turn over the finished product once the balance payment has been fulfilled and will be available for one week to answer any questions as you build on your end.


Writing

There's no such thing as fix it and forget it—unless you're talking about dentures.

Optimizing your copy for conversions is a process.  I'll stick around to tweak, edit and test your copy to make sure we're hitting the highest marks. 


Testing

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