Building an engaged audience is one of the most important aspects of a femtech startup’s growth strategy. Email marketing is key to nurturing your audience, developing trust, and retaining customers. And when it’s done right, email can skyrocket your marketing and sales returns, so your business can make its mark in the future of reproductive health and sexual wellness. Here’s how to create a successful email marketing strategy for your femtech startup.
Your email list (or subscriber list) is the roster of email addresses you collect through your marketing channels. They represent the people who have chosen to get emails from your femtech startup—and they want and expect you to show up for them in their inbox. Get this: 44% of users check their email from a brand they know compared to the 4% who go to Facebook.
First things first, you need a plan to get your target customers on your email list. There are various strategies for inviting your audience to sign up for your emails. Here are a few ideas to get you started.
One of the simplest ways to add subscribers to your femtech startup’s email list is by adding a simple opt-in form to your website. As visitors browse your site, an embedded opt-in form gives them a no-pressure way to engage further with your business. Many website platforms have integrations with email marketing providers that let visitors sign up for your emails easily while on your site.
Creating a plan to build and segment your email list should be the first step in an email marketing strategy.. It’s essential to remember that, unlike your social media connections and followers, you own your email subscriber list. Regardless of pesky algorithm changes or unpredictable censorship, you control how and when you communicate with your subscribers.
That said, you have to pay close attention to developing and organizing your list. A quality list will help you get the most out of your email marketing activities and build strong and genuine connections with your subscribers. And as you know, a solid customer base is a must if you want to take your startup to the next level.